Sony on IFA 2014

From the Xperia Smartphones, Xperia Tablet, Smartwear, Lens style cameras, Camera Apps, High-Reso audio products to the 4k Ultra HD Bravia TV. What can you expect from Sony? Of course, uniquely designed high-end technologies!

During Sony's press conference in Berlin, Germany last September 3, Sony introduced their high-end technologies that will be available starting this Autumn in the market. According to Kazuo Kirai, Sony's President and CEO, that each of their latest Sony products seeks to do more than just deliver new functionality, but actually change the way you interact with technology, and the way it integrates into your life. They seek not only to meet your needs, but through our "Kando-inspiring" technologies move you emotionally, and elevate your experience to new heights.

He also introduced the "Life Space UX". It is an entirely new approach to the user experience and product creation that leverages the user's surrounding for the content to be enjoyable in new ways.

Some of my favorite Sony products that were unveiled includes:

1. Xperia Smartphones and Tablet

Xperia Z3, Xperia Z3 Compact, Xperia E3 and Xperia Z3 Tablet Compact were the highlights of this press-con. Each of the products has their own unique design and functionalities.

Sony Xperia Z3. From left: White, Silver Green, Copper and Black
Photo taken from XperiaBlog.net

The Xperia Z3, successor of the Xperia Z2 smartphone, has a 5.2 inch display an aluminum frame and tempered glass panels for the casing, a lightweight body weighing 152g and a width measuring 7.3mm. It has also an upgrade in terms of its IP certification, having the Z3 IP65/68. The available colors are white, black, copper(the new purple!), silver green.

The Xperia Z3 Compact. Red, White, Mint Green and Black
Photo taken from XperiaBlog.net

The Xperia Z3 Compact however, is a smaller version of the Z3 having a liquid reflection frame in its display, weighs 129g and is available in white, black, orange and green colors respectively.

Both of these handsets sports a 1/2.3 Exmor RS for mobile CMOS image sensor, BIONZ for mobile processing engine and the newly featured 25mm wide angle Sony g-lens that generates photos and videos in sharp and vivid details. They also have an ISO 12800 sensitivity and enhanced Steadyshot technology that minimizes noise and blurry photos, enhancing the quality of the photos you're taking.

These handsets also sport a high-res audio output directly of its headphone jack. It also features Sony's ground-breaking DSEE HX technology which enhances the quality of low-res .mp3 and .aac files to a near high-res quality. This ensures that high audio quality can be enjoyed anytime. Lastly, both still features a digital noise cancellation capability that reduces background noise up to 98%. Both also have a user-enabled gaming experience available through PS4 Remote Play.

The Xperia Z3 Tablet Compact
Photo taken from XperiaBlog.net

The Xperia Z3 Tablet Compact on the other hand, is the world's first tablet to ever offer the PS4 Remote Replay. It will enable all the users to enjoy the gaming experience on their tablet's large 8-screen inch display. The TRILUMINOS display with Live Color LED will provide the users a stunning display with sharpest images and an experience that users will feel whenever they watch movies or play games. It will also sport the High-Res audio capability that the smartphones adapt, together with the noise-cancelling improvement over 98%. Surely, this will make your experience enjoyable and exciting.

The Xperia E3. White, Lime, Copper and Black
Photo taken from XperiaBlog.net

The Xperia E3 on the other hand, is the low-cost, budgettable smartphone you can get. It is designed to fit firmly into the user's hand. It also features its scratch-free screen which designed to last long. It is equipped with a 5-megapixel camera that have camera apps to add creative photos and videos of the user. It sports a high-speed Qualcomm Snapdragon 400 processor and a battery that has the STAMINA mode features. The colors that will be available are black, white, copper and lime.

2. Smartwear

Sony was not the first manufacturing company who have manufactured smartwatches in the market. Actually, the first smartwatch was the Seiko RC series, RC-1000 wrist terminal is the product's name. It was released in 1984. It was made compatible to most of the computers or PCs during that time including Apple's Aplle II, II+ and the IBM PCs. The next smartphones were the Linux Wristwatch on 2000, Fossil Wrist PDA on 2003, Microsoft's SPOT smartwatch on 2004 followed by the era of smartwatches this past year, 2013. During these years, Samsung's SmartGear and Sony's Smartwear was introduced in the market.

Sony's Smartwear products are really something to watch out for. With their application in the Google Market, "Lifelog", it enables all the users to record their activities, like the steps they take, movements, sleep patterns, emotional activities such as the pictures they take, music they listen to, outgoing calls and messages, and memories they would like to remember. Lifelog's main purpose for the user is they will help users to visualize how they have spent the day and have some advices on their sleeve on how to further enhance their daily lives.

Sony's SmartWatch 3. White, Pink, Lime and Black
Photo taken from XperiaBlog.net

SmartWatch3 supports Android Wear by google not only to deliver useful information and services based on the user's activities, but also enable communication and entertainment for the users even when they are away from their smartphones. It is equipped with SmartBand Talk which enables users to have hands free calls and voice commands. It has voice-control enabled to instantly check their Lifelog status by just glancing on their wrist.

The new SmartBand Talk SW30
Photo taken from XperiaBlog.net

While SmartBand Talk SW30 as the name suggests, allows you to talk calls. Just simply tap the SmartBand if you have an outgoing call in order to answer it. It also has a vibrate function which secures the user that he will never miss a call or any notification. SW30 sports an E Ink display that has the capability of notifying the user the amount of notifications, may it be app or calls, or texts. Sony confidently says that the battery life of the new smartband, will last you up to three days without charging it, its battery is sporting a 70mA battery, and has a Bluetooth 4.0.

To sum it all up, these products are all worth to spend your money for. If I have a lot of money, I would buy the Sony Xperia Z3 Copper and the SmartBand SW30 Red color.

If it were you? What would you buy? Comment down below. :D